Creating a Successful  Marketing Campaign

Creating a marketing buzz is important in making your brand’s marketing campaign successful. Explore various strategies that help in generating a buzz to promote your brand and make it viral.

As a marketer, you’ve probably dreamed of running a viral marketing campaign. You get to reach tons of people in just a short amount of time. It’s a dream come true not only for marketers but for a business owner as well. 

The good thing about this is that we can make this dream possible. But first, you need to know what exactly is viral marketing.

Viral marketing is when your online branded product campaign becomes an online hit. Now, the question is “How do you make it happen?” In this blog, we will be sharing with you 3 tips that can help you make your marketing campaign go viral.

3 Tips for a Viral Marketing Campaign

Tip #1 Be Bold and Give Real Value

You need to think of ways to make your marketing campaign, product or content stand out. It has to be unique, bold, beautiful, and interesting. But at the same time, it should be aligned with your brand’s image. The last thing you want to have is a boring campaign.

For example, brands like Facebook made a bold move when they allowed people to share their personal details where others can access them. While Dropbox decided to give real value to its customers by giving additional cloud storage space for free. That’s why their brands became a big hit. 

Being bold and offering real value is the best way to:

• First, stand out and grab the attention of many people.
• Second, grow virally by showing people what they can get when they share your products with others.

Knowing this, you can see that it’s possible for your marketing campaign to go viral for a product that you give to your clients. When you add a bold message to these promotional items, you can stand out amongst the crowd. And, if you can give them rewards for the distribution of your products the game becomes a whole lot more interesting. That way, you get more people to try your product. Voila, you now hold the cards to giving you more chance of going viral.

Tip #2 Establish Strategic Marketing Partnerships for your Campaign To Help Build Your Reach

Your campaign can have access to a wider and broader audience when you establish strategic marketing partnerships. With this, you’ll be able to reach your target audience and the audience of your partners. This adds more spark to your campaigns and helps you build relationships with other brands, and businesses.

There are many ways you can do this:

• Source funds to purchase higher quality promotional products for a common target audience.
• Ask clients to share photos of each other’s promotional products on their social media accounts.
• Designing complimentary promotional items that customers can get when they visit both partners page and store.

Be as creative as you can when creating viral promotional product marketing campaigns that your audience will love.

Tip #3 Make Your Campaigns Interactive

Maximise the potential of your promotional items. Don’t just use them as giveaways to your clients or prospects. Use it as a conversation starter, allow people to share their ideas, and give them the chance to interact. 

Marketing promotions that go viral happen because people talk about it. This can be done when you allow them to interact.

Here are some ideas you can use to help your campaigns go viral:

• You can add quizzes to flash drives you give out so people can share something on their social media.
• Add QR codes on any coffee mugs you give out to potential customers.
• Create interactive promotional products.
• Don’t just rely on social media platforms. Be sure to include printed items such as brochures in your campaign. 

To Sum Up Creating a Marketing Campaign

For your marketing campaign to go viral, you need to be clever on your execution and don’t be afraid to take risks. It’s surprising how these simple tips can make a huge impact on your marketing campaigns. Don’t forget to use your creativity and apply these 3 tips to make your campaigns go viral.