Build a Winter Merch Kit That Actually Gets Used
Shorter days, wetter commutes and cooler mornings — winter is the perfect season for merch that earns daily use. Here’s how to build a simple, budget-friendly winter merch kit that keeps customers and staff warm, dry and thinking of your brand.
Start with weather protection
If your crew or customers spend time outdoors, promotional umbrellas are a no-brainer. For premium gifting, the BLUNT Metro is engineered for rough weather; for volume events, go with sturdy sports styles like the Hurricane Sport Umbrella. For rainy activations and festivals, add a reusable rain poncho to keep hands free.
Warm heads, warm brand recall
Beanies get worn — a lot. Pick classic knits like the Everest Beanie, or try a functional twist such as the Headlamp Beanie for site visits and early starts. If you run winter events, add a cheeky seasonal option like the Snowflake Beanie for photos and socials.
Thermal drinkware = daily impressions
Swap summer bottles for mugs and tumblers guests will actually use. Explore insulated drink bottles for commuters and indoor/outdoor tumblers for events. Pair with a notebook like the Kingston Hardcover to round out work kits.
Bundle ideas that fit real budgets
- Everyday Staff Kit: Durable umbrella + classic beanie + thermal bottle.
- Event Giveaway: Compact poncho + logo tumbler + pocket notebook.
- VIP Client Gift: Premium storm umbrella + insulated glassware set + handwritten card.
When to spend vs save
Spend on the hero that gets used most (often the umbrella or bottle). Save on accessories. If you’re measuring outcomes, revisit our quick guide to promotional product ROI after your campaign.
Briefing checklist
- Audience and use-case (commuters, site teams, event guests).
- Weather reality (windy coastal, CBD downpours, regional travel).
- Logo usage (one-colour for speed vs full-colour for impact).
- Deadlines and split deliveries (HQ + venues).
Want seasonal timing ideas? This winter marketing calendar snapshot can help you line up drops with key moments. Then jump into Umbrellas, Beanies and Drinkware to build your kit.
