If you’ve ever wondered how brands get sharp, vibrant designs on their promo gear—whether it’s t-shirts, tote bags, or caps—the answer might be Supacolour.

This modern printing method is great for detailed, multi-coloured designs, offering a durable and professional finish. If you’re looking for a reliable branding option, here’s what you need to know.

What is Supacolour?

Supacolour is a heat transfer printing process that combines the best of screen printing and digital printing. It uses high-quality, water-based inks to create clear, colourful designs that don’t fade or crack.

Unlike traditional screen printing, which can struggle with complex logos or gradients, Supacolour prints fine details with precision, making it ideal for intricate artwork.

How Does It Work?

The Supacolour process is straightforward:

• Step 1: Design Preparation – Your artwork is set up in high resolution to ensure crisp detail and strong colours.
• Step 2: Transfer Printing – The design is printed onto a special film using water-based inks that are both vibrant and eco-friendly.
• Step 3: Heat Press Application – The printed design is applied to the product using heat and pressure, ensuring a strong bond with the fabric.

The result? A long-lasting, high-quality print that looks great and feels smooth to the touch.

Supacolour vs. Traditional DTF Printing

While both Supacolour and Direct to Film (DTF) printing involve transferring a design onto fabric using heat, there are some key differences:

• Supacolour provides sharper details and smoother gradients than DTF, which can sometimes produce a heavier print feel.
• DTF printing uses powdered adhesive that is melted onto the film before application, whereas Supacolour uses a specially designed transfer with built-in adhesive properties.
• Supacolour prints are known for their durability and flexibility, making them less likely to crack over time compared to some DTF prints.
• DTF is often better for smaller runs and varied fabric types, while Supacolour excels in vibrant, large-scale branding applications.

Both methods have their advantages, but Supacolour is preferred for promotional products where high detail, colour vibrancy, and long-lasting quality are essential.

Why Choose Supacolour?

• Vibrant, Detailed Prints – Handles multiple colours, gradients, and fine details with ease.
• Durable and Wash-Resistant – Designed to last through regular wear and washing.
• Versatile – Works on t-shirts, hoodies, caps, tote bags, and more.
• Eco-Friendly Inks – Uses water-based inks for a lower environmental impact.
• Efficient Process – Faster than traditional screen printing, making it a good option for bulk orders.
• Best Uses for Supacolour Printing

This printing method is great for:

• Branded apparel – T-shirts, polos, and hoodies with full-colour logos.
• Promotional bags – Ideal for tote bags, conference bags, and backpacks.
• Uniforms & merchandise – Works well for corporate wear, sports teams, and event giveaways.

Want to see how Supacolour works? Check out this video of the process for a closer look.

Final Thoughts

Supacolour is a reliable and high-quality option for branding promotional products. It delivers clear, colourful, and long-lasting prints while being versatile enough to work on a range of materials.

If you’re looking to customise products with Supacolour, check out FastPromos for a great selection of promotional gear ready for high-quality branding.