Promotional Towels

Promotional Towels – Custom Branded Towels for Your Business

Which Ones Can You Find in Our Range?

Promotional towels are one of those practical marketing tools that actually get used rather than shoved in a drawer. When you hand someone a quality branded towel, they’re taking your logo to the beach, the gym, or the pool, places where plenty of other people will see it too.

Our extensive range covers everything from compact sports towels to full-size beach towels and everything in between. You’ll find options suited to budget-conscious giveaways as well as premium corporate gifts that make a genuine impression.

Hand towels work brilliantly for hospitality and healthcare settings, while golf towels are the perfect choice for corporate golf days and country club events.

For Australian businesses looking to promote their brand through practical merchandise, custom branded towels deliver solid value across just about every industry.

 

Which Type of Promotional Towel Should You Choose for Your Business?

Choosing the right towel depends entirely on how your customers or staff will actually use it.

Beach towels suit tourism operators, hospitality venues, and any business running summer promotions. They’re large, highly visible, and perfect for pool or beach use. The generous size means your logo gets maximum exposure in public settings where people gather.

Sports towels are ideal for gyms, fitness centres, and sporting event sponsors. They’re typically smaller and more compact, designed to be thrown in a gym bag and used regularly. If your brand aligns with health and fitness, these make practical sense.

Golf towels attach to bags and stay visible throughout an entire round. They’re a natural fit for corporate golf days, country clubs, and premium client gifts where you want something a bit more refined.

Gym towels work well for employee wellness programs and health-focused promotions. They’re practical gifts that encourage use rather than collecting dust.

Hand towels suit hospitality settings, healthcare facilities, and premium corporate gifts. They’re smaller but still offer good branding real estate for your logo.

Think about where your audience spends their time. A real estate agency might choose beach towels for summer open house giveaways, while a corporate law firm might opt for embroidered hand towels as client gifts. Match the towel to the occasion and the recipient.

Promotional Towel Materials – What Should You Consider?

The fabric you choose affects how the towel feels, how long it lasts, and how your branding looks. It’s worth understanding the differences before you order.

Cotton towels are the classic choice. They’re soft, absorbent, and give that quality feel people expect from a good towel. Cotton works well with embroidery for a luxurious, professional finish. The trade-off? They can shrink slightly and take longer to dry than synthetic alternatives.

Microfibre towels are lightweight, compact, and quick-drying. They’re brilliant for sports, travel, and outdoor activities where people want something that packs small and dries fast. Microfibre also takes vibrant full-colour printing beautifully, making it ideal for detailed artwork or photographic designs.

Velour finishes offer a smooth surface that’s perfect for edge-to-edge printing. If your logo has complex colours or you want a bold, eye-catching design, velour delivers excellent results.

Terry cloth is your standard towelling material—durable and absorbent, suitable for everyday use.

Weight matters too. Lighter towels (around 300-400 GSM) are more affordable and suit high-volume giveaways. Heavier towels (500+ GSM) feel more premium and work better for corporate gifts where quality perception matters.

For businesses focused on sustainability, there are eco-friendly options including organic cotton and bamboo blends worth exploring. These suit brands wanting to align their promotional products with environmental values.

Using Promotional Towels for Corporate and Workplace Applications

Branded towels aren’t just for external marketing—they work brilliantly for internal use too.

Employee welcome packs benefit from quality personalised towels. New starters appreciate practical items they’ll actually use, and a gym or sports towel with company branding reinforces belonging from day one.

Workplace facilities like staff gyms, wellness rooms, or shower facilities need towels anyway. Branded options turn a necessary purchase into ongoing brand reinforcement.

Client gifts from service-based businesses create positive impressions. Real estate agents, financial advisors, and consultants often use premium hand towels or beach towels as thoughtful gifts that recipients genuinely value.

Corporate hospitality packages for conferences, client events, or retreats become more memorable with quality branded towels included. They’re practical during the event and serve as lasting reminders afterward.

Workplace safety and hygiene initiatives in industrial or healthcare settings can incorporate branded towels as part of broader programs, combining practical utility with brand presence.

The key is choosing towels that match your workplace culture. A creative agency might go bold with vibrant beach towels, while a professional services firm might prefer subtle embroidered hand towels.

Promotional Towels for Events and Marketing Campaigns

Events are where promotional towels really shine. They’re visible, useful, and people actually want them.

Trade show giveaways work best when attendees keep and use the items. Towels deliver here—they’re practical enough that people don’t just toss them in the hotel bin. A compact sports towel or cooling towel is easy to carry home and gets used regularly.

Sports event sponsorship is a natural match. Whether you’re sponsoring participants with towels for use during the event or giving spectators something to wave and take home, branded towels create lasting visibility.

Beach and summer festival promotions suit large promotional beach towels perfectly. They’re highly visible in crowded outdoor settings and associate your brand with relaxation and good times.

Gym and fitness expo giveaways target health-conscious audiences who’ll actually use what you give them. Microfibre gym towels are particularly popular—compact, practical, and appreciated.

Tourism and travel promotions for hotels, resorts, or destination marketing campaigns benefit from quality towels that guests might use poolside or at the beach, effectively turning visitors into brand ambassadors.

Community event sponsorship with practical towels shows your business supports local initiatives while ensuring your brand sticks around long after the event ends.

Branding Options for Your Custom Promotional Towels

How your logo appears on the towel affects both the look and the longevity of your branding.

Embroidery creates a premium, durable finish that withstands countless washes. Embroidered towels suit corporate gifts and situations where quality perception matters. The stitched logo feels substantial and professional.

Screen printing delivers bold, colourful designs and works well for larger quantities where cost matters. It’s effective for simpler logos and designs with limited colours.

Digital printing handles detailed artwork, photographs, and complex multi-colour designs. It’s ideal when your branding requires precision and colour accuracy.

Sublimation printing allows full-colour, edge-to-edge designs on suitable materials like microfibre and polyester blends. The result is vibrant, all-over branding that really stands out.

Logo placement options include corner positioning for subtle branding, centre placement for maximum visibility, or all-over designs for bold impact. Consider how the towel will typically be displayed or used when deciding placement.

Colour matching ensures your branded towels align with your brand guidelines. Most suppliers can match specific Pantone colours to keep your branding consistent across all promotional products.

What to Consider Before Ordering Promotional Towels

A bit of planning upfront saves hassle later. Here’s what to think through before you order.

Know your audience. How will they use the towel? Beach-goers want something large enough to lie on. Gym users want compact and quick-drying. Corporate clients might appreciate something more refined.

Quantity and budget matter. Larger quantities typically reduce per-unit cost significantly. Work out how many you actually need and whether ordering extra for future use makes sense.

Plan your logistics. Towels take up space. Consider where you’ll store them and how you’ll distribute them. If you’re shipping to an event venue, factor in delivery timing.

Allow lead time. Custom printed towels need production time after artwork approval. Don’t leave ordering until the last minute, especially for seasonal promotions or event deadlines.

Match to your goals. Are you after maximum visibility, quality perception, or just practical utility? Budget options work fine for high-volume initial giveaway campaigns, while premium towels suit client appreciation.

Consider complementary items. Towels pair naturally with other promotional products like drink bottles, caps, or beach bags for gift sets that create more impact.

Frequently Asked Questions About Promotional Towels

What are typical minimum order quantities for custom promotional towels?

At Fast Promos, our minimum order quantities for promotional towels generally start from 25 units, depending on the towel style and branding method. For example, embroidered towels often require a minimum of 25 to 50 units, while screen printed options may have slightly higher minimums to ensure cost efficiency. If you’re interested in a specific product from our promotional towels range, just reach out and we’ll provide the exact minimums for that item.

How long does production take from artwork approval to delivery?

Our standard production time for promotional towels is usually around 2 weeks after proof approval. This timeframe can vary depending on the towel style and decoration method you choose. If you have a tight deadline, we do offer rush production options on select products—just let us know your event date and we’ll do our best to accommodate.

Which decoration method provides the best durability for regular washing?

Embroidery is our go-to for durability and long-lasting branding on towels. The stitched logos hold up well through repeated washes and maintain a premium look. Screen printing and sublimation printing also offer good durability, especially when applied professionally on materials like cotton and microfibre. We recommend embroidery for items like golf towels and hand towels, while sublimation works great for vibrant, full-colour beach towels.

Can promotional towels be ordered in custom colours to match brand guidelines?

Many of our promotional towels come in a wide selection of stock colours, and for larger orders, we can often arrange custom colour matching to align with your brand’s palette. If you have specific colour requirements, just chat with our team, we’re happy to explore options and find the best match for your branding.

What size promotional towel works best for different marketing applications?

For summer and poolside promotions, our beach towels around 150cm x 75cm or larger offer maximum visibility and practicality. Sports and gym towels are more compact, typically about 100cm x 50cm, perfect for fitness enthusiasts and event giveaways. Smaller hand towels are ideal for hospitality or healthcare settings where space is tight but branding impact is still important. We can help you select the perfect size based on your campaign goals.

Are eco-friendly promotional towel options available for sustainable campaigns?

Yes, we offer eco-friendly towel options including organic cotton and bamboo blends within our leisure products range. These sustainable choices are perfect if your brand values environmental responsibility. Availability varies by product, so please check with us for current stock and lead times.