Custom Branded Tote Bags

What are Custom Branded Tote Bags?

Custom branded tote bags are one of the most practical items you can put your logo on, making them a top choice for businesses seeking effective promotional products.

A tote bag is a reusable shopping bag made from materials like cotton, polyester, non-woven fabric, or jute.

Branded tote bags offer ongoing brand visibility and practical value for recipients. Custom tote bags can be a versatile and effective promotional product for a wide range of businesses.

Here’s what you need to know about choosing the right tote bags for your next campaign.

 

Promotional Tote Bags – What Options Are Available in Our Range?

Whether you’re after something sturdy for trade shows or lightweight giveaways for a community event, there’s a style that’ll suit.

Canvas Tote Bags

Canvas tote bags are the workhorse of corporate events and conferences. They’ve got that quality feel that recipients actually want to keep.

Non-Woven Polypropylene Bags

For retail promotions and high-volume giveaways, non-woven polypropylene bags offer a cost-effective option that still looks the part.

Sustainable Options

If sustainabilityis part of your brand message, cotton shopping bags and jute options help reinforce that positioning. Natural fibre materials like hemp are also available for businesses serious about eco-friendly marketing.

Size and Handle Variations

You’ll find various sizes in our collection. From compact conference bags designed to hold a program and a few brochures, right through to large shopping totes that can handle a weekly grocery run. Handle styles vary too, with short carry handles for quick trips and long shoulder straps for hands-free convenience.

Design Features

Some designs include practical features like internal pockets (handy for keeping a phone or bottle accessible) while others keep things simple with a clean, uncluttered look that puts your logo front and centre.

Now that you know the range of tote bags available, let’s explore what materials work best for your needs.

 

Custom Branded Tote Bags – What Materials Work Best?

Material choice affects everything from how your print looks to how long the bag lasts. It’s worth getting this right.

Material Options at a Glance

• Cotton Canvas
  The most popular choice for promotional tote bags in Australia. It’s strong, takes print beautifully, and has that premium feel that makes people want to use it. Custom printed tote bags on cotton canvas look professional and hold up to regular everyday use.
• Non-Woven Polypropylene
  Your go-to for bulk orders where budget matters. These bags are lightweight, come in various colours, and print well with screen printing or digital methods. They’re not as durable as cotton, but for event giveaways where you’re distributing hundreds or thousands, they’re hard to beat on price.
• Jute and Hemp
  Options that suit eco-friendly materials positioning. They’ve got a natural, textured look that immediately signals sustainability. These work particularly well for organic food retailers, environmental organisations, and businesses wanting to showcase green credentials.
• Polyester
  Offers weather resistance and easy cleaning—practical for outdoor events or situations where bags might get a bit of rough treatment.
• Organic Cotton
  Available for businesses where environmental responsibility is central to brand identity. It costs more than conventional cotton, but for the right audience, it reinforces your message.

 

Fabric Weight and Handle Materials

Fabric weight (measured in GSM) directly affects durability and cost. Lighter weight bags suit occasional use; heavier weights handle regular heavy loads. Handle materials range from matching fabric to contrasting webbing, depending on the look you’re after.

With a clear understanding of material options, you’re ready to consider which style of custom branded tote bag will best suit your campaign.

 

Which Style of Custom Branded Tote Bag Should You Choose?

The right custom tote bags for your campaign depend on who’s receiving them and what you want them to do with it.

Trade Shows and Conferences

• Smaller promotional totes work brilliantly.
• Lightweight enough for all-day carrying.
• Hold delegate materials without being bulky.
• Budget-friendly options are ideal for high quantities.

Retail Promotions and Staff Appreciation

• Medium-sized printed tote bags hit the sweet spot.
• Versatile for everyday use – shopping, gym, work lunches.
• More opportunities for your brand to be seen.

Grocery Stores and Eco-Conscious Campaigns

• Large shopping totes are the obvious choice.
• Replace single-use plastic bags.
• Customers appreciate sturdy, reusable options.
• Cotton canvas versions hold up to heavy loads and repeated washing.

Corporate Gifts and Client Presentations

• Premium cotton or heavyweight canvas bags create a professional impression.
• These are the custom totes people keep for years rather than months.

High-Volume Event Distribution

• Non-woven bags keep costs manageable.
• Still deliver a branded tote that serves its purpose.

Specialty Designs

• Reinforced handles and gusseted bases suit heavy-duty applications.
• Compact foldable totes are perfect for travel-focused promotions as they scrunch down small but expand when needed.

Now that you know which style to choose, let’s look at how to brand your Promotional Tote Bag.

 

Branding Options for Tote Bags

When it comes to branding your custom tote bags, we offer a range of options to make your logo or message really pop.

• Screen Printing works best for bold, straightforward designs with a few colours. It’s tough, vibrant, and perfect if you’re ordering in bulk.
• Digital Printing is your go-to for full-colour, photo-quality images and intricate designs. It’s flexible and great for smaller orders without skimping on quality.
• Embroidery gives your tote bags a classy, textured finish. Ideal for logos or text with fewer colours, it adds a professional touch especially on cotton canvas bags.

You can usually choose where your logo goes, whether that’s front and centre on one side, both sides, or even on the handles. Our friendly design team is here to help every step of the way, making sure your artwork looks spot-on and fits perfectly on the bag you pick.

Before we get printing, you’ll get a digital proof to check and approve, so you can be confident the final product matches what you imagined.

 

What Next?

Before you get going you may want to consider what you are going to put in your your branded tote bag. You could combine it with other promotional items such as a promotional drink bottle, custom stationery, or branded apparel creating a cohesive package that showcases your brand across multiple products.

Now that you know which tote bag to choose and how to brand it, you’re ready to take the next step. Of course if you would like some more advice our team is here to help you work through material options, printing methods, and quantities to find the right fit for your budget and purpose. Get in touch for a quote or to request a sample.